Homes2X is a cash home buyer founded by Greg Hague, creator of 72SOLD. The company buys homes at independently appraised market value and returns all resale profit to the seller, minus a flat 1.5% service fee. Sellers get about 80% of the appraised value upfront at closing. They stay in the home rent-free while Homes2X resells, then collect the remaining balance after that second closing.
The fee math is straightforward. On a $300,000 home, Homes2X’s 1.5% fee totals $4,500. A traditional agent charges 5% to 6%, which runs $15,000 to $18,000 on that same home. On a $500,000 home, the savings reach $17,500 to $22,500. The program is an Arizona home selling program. It currently serves only Phoenix and Scottsdale.
This guide covers what Homes2X is, how it works step by step, how its fees compare to traditional commissions, its relationship to 72SOLD, and which sellers it fits best.
Homes2X
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What Is Homes2X?
Homes2X is a cash home buyer founded in December 2024 and launched in February 2025 in Phoenix, Arizona. Its core promise is a full market value home sale. The company orders an independent appraisal to set the purchase price, buys the home for cash, then returns every dollar of resale profit to the seller. The only deduction is its 1.5% service fee. Homes2X is headquartered in Scottsdale, Arizona, and serves homes valued up to $3 million. The In Business Phoenix coverage of the Homes2X launch covers the background. The official Homes2X program description has current terms and should be verified before you proceed.
According to the company’s own public reporting, Homes2X returned over $3,500,000 to Arizona home sellers in under 12 months of operation.
Greg Hague: the Founder Behind Homes2X and 72SOLD
Greg Hague is an attorney and real estate strategist who built 72SOLD before launching Homes2X. 72SOLD grew to Inc. 5000 Top 250 status and became the self-described number-one real estate firm in Arizona. It did this through structured buyer urgency on the MLS. Homes2X goes in a different direction. Where 72SOLD works through licensed agents on the open market, Homes2X buys homes directly as a principal. The two programs are designed as a system. Homes2X serves as a guaranteed-close backstop when a 72SOLD listing does not sell within 30 days.
Greg Hague’s stated reason for launching Homes2X was frustration with the traditional iBuyer model. He objected to the practice of buying homes below market value to profit on the spread.
How Homes2X Differs from a Traditional iBuyer
Traditional iBuyers profit by buying homes at a discount and reselling at a higher price. That buy-low-sell-high spread is their revenue engine. Homes2X is built differently. It earns only through the flat 1.5% service fee, not through a discounted purchase price. Because Homes2X uses an independent appraisal to set the price, the seller gets paid based on full appraised market value. That is what allows Homes2X to describe itself as a no-commission sale and a profit-sharing model rather than a discounted-cash offer.
How Homes2X Works
The transaction follows a six-step sequence confirmed by Greg Hague’s February 2025 launch announcement. The steps break into three phases: offer and appraisal, initial closing with upfront cash, and post-resale profit distribution. Sellers who want to sell for cash without taking a discounted offer find this structure appealing because the total target payout reflects the full appraised value.
How to Sell Your Home Through Homes2X
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Contact Homes2X and Submit Your Property Details
Provide your property address, its current condition, and any existing mortgage balance. Homes2X uses this information to schedule an independent appraisal at the company’s expense.
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Receive the Independent Appraisal and Purchase Offer
A certified appraiser determines the property’s market value. Based on the appraisal, Homes2X presents a cash offer of approximately 80% of the appraised value, payable at closing.
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Choose Your Closing Date and Sign the Purchase Agreement
Select a closing date that fits your schedule. Review and sign the purchase agreement, which outlines the upfront payment, the rent-free occupancy period, and the profit-sharing arrangement after the home is resold.
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Close and Receive Your Upfront Cash Payment
At closing, Homes2X pays off your existing mortgage from the upfront payment and transfers any remaining proceeds to you. You retain the right to continue living in the home rent-free under the terms of the agreement.
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Remain in the Home While Homes2X Manages the Resale
Homes2X manages the resale process and covers holding costs such as property taxes and insurance. You do not need to coordinate showings, marketing, or other resale activities.
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Receive Your Remaining Profit Share After the Resale
After the resale closes, Homes2X deducts its 1.5% fee from the resale proceeds and sends you the remaining profit share. No real estate commission is charged at either closing.
The seller pays off their mortgage at the initial closing from the upfront payment. The remaining balance, roughly 20% of appraised value minus the 1.5% fee, arrives after Homes2X completes the resale. One point to confirm before signing: sources are inconsistent on whether Homes2X absorbs carry costs entirely or deducts them from your final profit share. Verify this directly with Homes2X before you commit.
How Much Does Homes2X Cost?
Fees are the most direct way to compare Homes2X against a traditional sale. But the full picture requires understanding the timing difference. With Homes2X, your payout comes in two stages, not one.
The 1.5% Service Fee Explained
Homes2X charges a 1.5% service fee applied to the final resale price. That is the only fee the company charges. There is no real estate commission at the initial closing. On a $300,000 home, the fee totals $4,500. On a $500,000 home, it totals $7,500. The 1.5% is Homes2X’s only income. The company does not profit from a discounted purchase price.
Homes2X vs. Agent Commission on a $300,000 Home
According to current national commission rate data from the National Association of Realtors, the U.S. average agent commission runs 5% to 6% as of 2026, with Clever Real Estate reporting 5.7% as of May 2026. On a $300,000 home:
| Cost Item | Homes2X | Traditional Agent (5 to 6%) |
|---|---|---|
| Service fee or commission | $4,500 (1.5%) | $15,000 to $18,000 |
| Upfront payment to seller | ~$240,000 (80%) | Full price at closing |
| Remaining balance | ~$51,000 after resale | None, paid at closing |
| Commission at initial close | $0 | $15,000 to $18,000 |
| Carry costs during sale period | Covered by Homes2X (verify terms) | Paid by seller during listing |
Based on NAR commission data and Homes2X program terms. Verify current figures before transacting.
On a $300,000 sale, commission savings with Homes2X run $10,500 to $13,500 compared to a traditional agent. In a traditional deal, each agent grosses $7,500 to $9,000 on that same sale.
Homes2X vs. Agent Commission on a $500,000 Home
| Cost Item | Homes2X | Traditional Agent (5 to 6%) |
|---|---|---|
| Service fee or commission | $7,500 (1.5%) | $25,000 to $30,000 |
| Upfront payment to seller | ~$400,000 (80%) | Full price at closing |
| Remaining balance | ~$85,000 after resale | None, paid at closing |
| Commission at initial close | $0 | $25,000 to $30,000 |
| Carry costs during sale period | Covered by Homes2X (verify terms) | Paid by seller during listing |
Based on NAR commission data and Homes2X program terms. Verify current figures before transacting.
On a $500,000 sale, commission savings reach $17,500 to $22,500 versus a traditional sale.
What the Cost Comparison Misses
The fee math favors Homes2X on paper. But two caveats matter. First, the delayed profit share means roughly 20% of your home’s value sits with Homes2X until resale closes. Waiting for that second payment has a real cost, even if it is hard to quantify exactly. Second, whether Homes2X deducts carry costs from the final profit share or absorbs them is not settled across sources. Confirm this before signing. Sellers who need all proceeds right away are not a good fit for this model, regardless of the fee savings.
Is Homes2X the Same as 72SOLD?
This is the most common question about the program. Homes2X and 72SOLD are separate companies. Both were founded by Greg Hague, and both are designed to work together.
What 72SOLD Does
72SOLD is a MLS-based expedited sale program, not a direct buyer. It uses structured buyer urgency to attract multiple offers and aims to close within 72 hours of listing. It works through licensed real estate agents, so a standard commission applies. The seller gets a traditional MLS transaction. Selling without an agent is not how 72SOLD operates.
How the Two Programs Work Together
Greg Hague designed Homes2X to complement 72SOLD. Per independent reporting on Homes2X’s launch, the integration works as a guarantee. 72SOLD offers a 30-day sale commitment on the open MLS. If no buyer appears within 30 days, Homes2X steps in as a direct cash buyer. Homes2X also works as a standalone program for sellers who do not want to list on the MLS at all. The key difference is this: 72SOLD helps you sell on the open market; Homes2X buys the home directly and profits only from the 1.5% fee, not from a discounted price.
The clearest summary of Homes2X vs. 72SOLD: 72SOLD is a faster way to sell traditionally. Homes2X is a direct cash purchase with profit-sharing terms.
Homes2X Pros and Cons
A balanced look at the trade-offs helps you decide if this program fits your situation. The table below covers six key dimensions.
| Pros | Cons |
|---|---|
| No real estate commission at closing | Currently only available in Arizona |
| Choose your own closing date | Profit share arrives after resale (delayed liquidity) |
| Stay in the home rent-free post-sale | Homes2X controls the resale timeline |
| Full market value via independent appraisal | Final profit depends on resale price, not guaranteed |
| Receive upside if the home appreciates on resale | 1.5% fee still applies, reducing the net spread |
| Homes2X covers carry costs (taxes, insurance; verify terms) | Not suitable for sellers who need 100% cash immediately |
Synthesized from homes2x.com, azbigmedia.com, and AI engine research captures. Verify carrying-cost terms directly with Homes2X before transacting.
Where Is Homes2X Available?
Current Service Area: Phoenix and Scottsdale, Arizona
Homes2X launched in February 2025 in the Phoenix metro area. It is headquartered in Scottsdale, Arizona. As of 2026, the program operates in Arizona only, with no publicly confirmed expansion timeline. Per YourValley coverage of Homes2X’s Arizona rollout, the company focuses on the Arizona market and positions itself as distinct from house flippers. Check homes2x.com for current service area details before evaluating the program. Eligible homes are valued up to $3 million.
Alternatives for Sellers Outside Arizona
Sellers outside Phoenix and Scottsdale cannot currently use Homes2X. Vetted cash buyers operate in most U.S. markets through multi-buyer platforms. Florida sellers can review Miami cash buyer options or check out Tampa Fast Home Buyer for a direct-purchase model in that area. Sellers on Florida’s Treasure Coast can explore Vero Beach cash buyers. For a national view, the guide to vetted cash home buyers covers options across most U.S. markets.
Is Homes2X Right for You?
Before committing, check Homes2X’s BBB profile to review any complaints and responses. Then weigh the findings above against your own timeline and cash needs.
Sellers Who Benefit Most from the Homes2X Model
Homes2X fits Arizona sellers who want a full market value sale, need flexibility on the closing date, and want to skip a 5% to 6% commission without taking a discounted offer. Sellers who expect the home to resell at or above the appraised value benefit most. Any appreciation on resale flows back to them, not to Homes2X. The model also suits sellers who need time to find their next home. The rent-free arrangement after closing removes the double-move pressure common in traditional deals. And because you pick the closing date, you can avoid selling in January. Homes sold in January typically achieve only 2.3% above estimated market value, compared to 5.9% in May.
When a Traditional Sale or Other Cash Buyer May Be Better
A traditional sale or a direct upfront cash offer may be the better choice if you are outside Arizona, need all proceeds at a single closing, or cannot wait on a resale timeline. The delayed second payment is a real constraint for sellers with time-sensitive obligations. If resale takes longer than expected, your final payment waits. If you want to benchmark Homes2X against other offers, seeing what multiple buyers will pay is the most direct comparison available before signing anything.
Homes2X is one option, but you do not have to evaluate it alone. iBuyer.com connects home sellers with multiple vetted cash buyers who compete for your property. You get real offers to compare against Homes2X’s 80% upfront model before you commit. No repairs are required, there is no obligation to accept any offer, and you can close in as few as 7 days. Request your competing cash offers below and see what other buyers will pay for your home today.
Compare Cash Offers Before You Commit See what other vetted buyers will pay — then decide on Homes2X
No repairs, no obligation, close in as few as 7 days.
Frequently Asked Questions
Homes2X is a cash home-buying company founded by Greg Hague that buys homes at appraised market value and returns all resale profit to the seller, minus a 1.5% service fee. Sellers receive about 80% of the home’s appraised value upfront at the initial closing. The remaining balance is paid after Homes2X resells the property, with no real estate commission at either closing.
No. Homes2X and 72SOLD are separate companies, but both were founded by Greg Hague and are designed to work together. 72SOLD is an agent-assisted, MLS-based program that aims to sell a home in 72 hours through structured buyer urgency. Homes2X is a direct cash buyer. Under 72SOLD’s 30-day guarantee, if a home does not sell on the MLS within 30 days, Homes2X steps in and purchases it directly.
Homes2X earns a 1.5% service fee on the final resale price of each home it buys. It charges no commission at the initial closing. The company does not profit from a buy-low-sell-high spread the way a traditional flipper or iBuyer does. The flat service fee is its only income, and it is well below the standard 5% to 6% agent commission.
Homes2X pays about 80% of your home’s independently appraised value at the initial closing. This upfront payment typically covers any existing mortgage. The remaining balance, roughly 20% minus the 1.5% service fee, is delivered after Homes2X completes the resale.
Yes. Homes2X lets sellers stay in the property rent-free after closing while the company prepares to resell. Homes2X covers property taxes and insurance during this period. Confirm the exact length of the rent-free term directly with Homes2X, as it may vary by transaction.
Homes2X sets its purchase price using an independent appraisal, with the goal of returning the full appraised value across both payments. Whether the total net matches a traditional MLS sale depends on the final resale price, how quickly Homes2X sells, and whether any carry costs reduce the profit share.
As of 2026, Homes2X operates in the Phoenix and Scottsdale, Arizona metro area only. The program launched in February 2025. No confirmed expansion schedule is publicly available; check homes2x.com for updated availability before evaluating the program.
Homes2X fees total $4,500 on a $300,000 home (1.5% service fee), compared to $15,000 to $18,000 in traditional agent commissions at 5% to 6%. On a $500,000 home, Homes2X charges $7,500 versus $25,000 to $30,000 in commissions. The full Homes2X payout is delayed until resale, so weigh that wait against the upfront commission savings.
Homes2X is a registered company in Scottsdale, Arizona, founded by Greg Hague, a licensed attorney and creator of Inc. 5000-ranked 72SOLD. The company has a BBB profile and, per company reporting, returned over $3,500,000 to Arizona home sellers within its first 12 months. Review the BBB profile and ask for references before proceeding.
Traditional iBuyers profit by buying homes at a discount and reselling at a higher price. Homes2X charges only a 1.5% service fee and returns all resale profit to the seller. This means Homes2X has no incentive to lowball the appraisal. The tradeoff is that the seller’s final payout depends on the resale price and timeline rather than a single locked offer at closing.
The initial closing can happen on the seller’s chosen date. The resale timeline and the second payment depend on local market conditions. Ask Homes2X for data on average resale timelines in your market before accepting the program terms.
The seller keeps staying rent-free during a slow resale, but the final payment is delayed. Before signing, clarify whether there is a maximum holding period, what happens if the resale price comes in below appraisal, and whether any carry costs reduce the final profit share.
January is widely considered the hardest month to sell in the U.S. Homes sold in January typically fetch only 2.3% above estimated market value, versus 5.9% in May. A practical benefit of Homes2X is that you pick your own closing date, which removes the seasonal timing risk of a traditional listing.
No. Homes2X charges no real estate commission at the initial closing. The only seller-facing fee is the 1.5% service fee deducted from resale proceeds. Confirm whether title fees, transfer taxes, or other standard closing costs apply, since those are separate from the agent commission.
Reilly Dzurick is a licensed real estate agent with over six years of experience and a member of the iBuyer.com Market Insights Team, covering national trends in home selling and the evolving iBuyer landscape. Her firsthand experience working with buyers and sellers gives her a practical perspective on how these platforms impact real homeowners. She holds a degree in Public Relations, Advertising, and Applied Communication.
