Understanding real estate terms helps you navigate any transaction with confidence, whether you are buying, selling, or investing. First-time buyers encounter dozens of unfamiliar phrases between their first showing and the closing table, and misreading even one, such as confusing APR with interest rate or missing a contingency deadline, can cost thousands of dollars.
This real estate terms glossary covers more than 50 definitions organized by topic. Key numbers to know before you start: buyers pay 2% to 5% of the purchase price in closing costs, sellers pay 6% to 10% when agent commissions are included, and the standard earnest money deposit range is 1% to 3% of the purchase price. Knowing those figures before you sign anything protects your negotiating position from day one.
This guide covers essential home buying terms from escrow to LTV ratio, mortgage terms explained from PITI to amortization, transaction and closing language, legal and title concepts, cash offer and iBuyer terminology, and the four most-searched real estate vocabulary framework questions: the 3 C’s, 5 P’s, 7 P’s, and the 3-3-3 rule.
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Terms to Know
- Essential real estate terms: the core list
- Financing and mortgage terms
- Offers, contingencies, and closing language
- Property types, listing, and market terms
- Legal and title terms
- Cash offers and iBuyer terminology
- What are the 3 C’s of real estate?
- What are the 5 P’s of real estate?
- What are the 7 P’s of real estate?
- What is the 3-3-3 rule in real estate?
- Conclusion
- Frequently Asked Questions
Essential real estate terms: the core list
The federal real estate terminology glossary published by the Federal Trade Commission establishes the baseline real estate vocabulary used in transactions across the United States. The terms below are organized into three groups that mirror the stages of a typical transaction. Each term is bolded; its definition follows in plain English.
Listing and property status terms
These home buying terms describe a property’s market status and physical characteristics before an offer is made:
- Active listing: a property currently available for sale on the MLS, with no accepted offer on file.
- MLS (Multiple Listing Service): the shared database used by licensed agents to list and search properties; the primary source of data for buyer searches and agent CMAs.
- Days on market (DOM): the total number of days a property has been actively listed on the MLS; a rising DOM signals overpricing or condition issues.
- Contingent: a listing status indicating an accepted offer exists, but one or more conditions have not yet been satisfied.
- Pending: a listing status indicating all contingencies have been cleared and the sale is on track to close.
- As-is: the seller discloses known material defects but agrees to make no repairs before closing.
- Comparative market analysis (CMA): an evaluation agents use to price a home by comparing it to similar, recently sold properties in the immediate area.
- Appraisal: a professional, third-party analysis of a property’s value based on current market conditions and comparable home sales.
Transaction and closing terms
These real estate abbreviations and phrases appear in purchase agreements and closing documents:
- Earnest money deposit (EMD): a good-faith deposit from the buyer, 1% to 3% of the purchase price, submitted with the offer and held in escrow.
- Escrow: a neutral third-party arrangement that holds funds and documents until all conditions of the sale are met.
- Contingency: a condition written into the purchase contract that must be satisfied for the sale to become legally binding.
- Closing costs: fees over and above the down payment required to finalize the transaction; buyers pay 2% to 5% of the purchase price.
- Closing disclosure (CD): a lender-required document itemizing all loan terms and closing charges, sent at least 3 business days before closing.
- Title: the legal right to own, use, and transfer a property, evidenced by a chain of recorded documents.
- Title insurance: a policy protecting the lender or buyer against title defects, liens, or ownership claims that predate the sale.
- Deed: the physical legal document that transfers title from seller to buyer at closing.
Market and valuation terms
These real estate vocabulary items describe value, investment return, and market performance:
- Equity: the difference between a home’s current market value and the remaining mortgage balance.
- LTV ratio (Loan-to-Value): the mortgage amount divided by the property’s appraised value, expressed as a percentage; a ratio above 80% triggers private mortgage insurance (PMI) on most conventional loans.
- PITI: the four components of a monthly mortgage payment: Principal, Interest, Taxes, and Insurance.
- APR (Annual Percentage Rate): the true annual cost of borrowing, including the base interest rate plus lender fees and points.
- Amortization: the gradual repayment of a mortgage through scheduled monthly payments, with each payment split between interest and principal reduction.
- Comps: short for comparable sales; recently sold properties similar in size, location, and condition, used as the data foundation for both CMAs and appraisals.
Financing and mortgage terms
This section covers mortgage terms explained at the level you need before applying: what each component means, how lenders use each figure, and what thresholds trigger different loan requirements.
PITI: what makes up your monthly payment
PITI stands for Principal, Interest, Taxes, and Insurance. According to Bankrate’s breakdown of a mortgage payment by component, lenders use the full PITI figure when calculating housing cost ratios and determining whether a borrower qualifies. Principal reduces your loan balance; interest is the lender’s fee; taxes are collected monthly and held in an escrow account until the property tax bill is due; insurance covers homeowners coverage and, if applicable, private mortgage insurance.
APR vs. interest rate: the real difference
The interest rate is the base cost of borrowing the principal. The APR is broader: it includes the interest rate plus origination fees, broker fees, discount points, and other credit charges, making it the “true cost” number. According to how annual percentage rate is calculated at Investopedia, APR is always equal to or higher than the stated interest rate. When comparing multiple mortgage offers, use APR for an accurate side-by-side comparison, not the interest rate alone.
LTV ratio and what it means for your loan
LTV ratio equals the loan amount divided by the appraised property value. An LTV above 80% requires private mortgage insurance (PMI) on most conventional loans, adding to your monthly cost. A lower LTV qualifies you for better rates and signals lower risk to the lender. Lenders use appraised value, not purchase price, to calculate LTV. If the appraisal comes in below the offer price, your effective LTV rises, which can change your loan terms or end the deal.
Equity is the inverse of your loan balance relative to home value: it grows as you pay down principal and as the property appreciates in the local market. For a step-by-step calculation of equity and LTV, see how to calculate your home equity.
Debt-to-income (DTI) ratio explained
The debt-to-income ratio compares your gross monthly income to your total monthly debt obligations. Most conventional lenders cap qualifying DTI at 43% to 45%, per current CFPB guidance. Front-end DTI covers just housing costs (PITI). Back-end DTI adds all recurring debts: car payments, student loans, and credit cards. Lenders review both ratios during underwriting.
Amortization, discount points, and escrow accounts
Amortization describes how each monthly payment is applied: early payments go mostly toward interest; later payments shift toward principal. A 30-year loan amortizes slowly, so the first several years barely reduce your balance. Discount points are prepaid interest paid at closing to lower the mortgage rate permanently: one point equals 1% of the loan amount and reduces the rate by roughly 0.25 percentage points, though the exact reduction varies by lender. An escrow account (separate from the transaction escrow) is a lender-managed account that collects monthly tax and insurance installments so those annual bills are paid automatically.
Offers, contingencies, and closing language
The offer-to-close phase introduces the most transaction-specific home buying terms in real estate. Every line in a purchase agreement connects to a definition, a deadline, or a dollar amount.
Earnest money: how much and what happens to it
The standard earnest money deposit (EMD) runs 1% to 3% of the purchase price. The funds go into escrow immediately after offer acceptance and are credited toward the buyer’s closing costs or down payment at settlement. If the buyer walks away for a reason not covered by a valid contingency, the seller typically keeps the deposit. If a valid contingency is triggered, the buyer usually receives the full deposit back. A higher EMD strengthens an offer in a competitive market because it demonstrates financial commitment to the seller.
Contingencies: inspection, financing, and appraisal
A contingency is a condition in the purchase contract that must be satisfied before the sale becomes binding. The three most common types are:
- Inspection contingency: gives the buyer 7 to 14 days after offer acceptance to hire a home inspector; the buyer can request repairs, accept the findings, or exit the contract.
- Financing contingency: protects the buyer’s earnest money if the mortgage falls through; the buyer must apply in good faith and notify the seller within the contingency window.
- Appraisal contingency: protects the buyer if the property appraises below the offer price; the buyer can renegotiate the price, cover the gap in cash, or exit the contract without losing the deposit.
When a contingency is triggered, the process follows four steps:
- The triggering party notifies the other side in writing before the contingency deadline expires, citing the specific contract clause that has not been met.
- Both parties negotiate a resolution: a price reduction, a repair credit, a contingency period extension, or a mutual agreement to terminate.
- If no resolution is reached, the buyer submits a formal cancellation notice referencing the contingency clause.
- The escrow holder releases the earnest money to the buyer once both parties sign the written release.
To understand how listing status changes once contingencies are cleared, see contingent vs. pending status.
Escrow: who holds the funds and why it matters
Escrow serves two distinct roles in a real estate transaction. The first is transactional: a neutral escrow officer or attorney holds the buyer’s earnest money and the seller’s deed in a separate account, releasing them only when all closing conditions are satisfied. The HUD guide to settlement costs and escrow explains the escrow officer’s coordination role in the settlement process. The second role is ongoing: after closing, your lender maintains a mortgage escrow account to collect monthly tax and insurance installments so those bills are paid on time.
Closing costs: buyer vs. seller breakdown
Closing costs include loan origination fees, title insurance premiums, escrow fees, prepaid property taxes, and other charges required to transfer ownership. The table below summarizes typical ranges:
| Cost Item | Who Pays | Typical Range |
|---|---|---|
| All buyer closing costs | Buyer | 2% to 5% of purchase price |
| All seller closing costs (with agent commission) | Seller | 6% to 10% of sale price |
| Agent commission | Seller (negotiable) | 5% to 6% of sale price |
| Earnest money deposit | Buyer (credited at closing) | 1% to 3% of purchase price |
| Lender’s title insurance policy | Buyer (most states) | $500 to $1,500 |
| Owner’s title insurance policy | Buyer (optional) | $500 to $1,500 |
Ranges based on CFPB and ClosingCorp data, 2026. Verify current figures with local quotes before transacting.
For a full walkthrough of every step from accepted offer to final signature, see each step in the closing process.
How to Read a Real Estate Purchase Agreement
Property types, listing, and market terms
Days on market (DOM) and what it signals
Days on market is the total number of days a property has been actively listed on the MLS. According to NAR market data and days on market benchmarks, the national median DOM shifts with interest rate conditions and seasonal inventory. A low DOM suggests strong demand and accurate pricing. A high DOM often signals overpricing, condition issues, or weak local buyer demand. Some MLS systems reset the DOM counter after a price reduction, which can make a stale listing appear fresher than it is; always check the original list date alongside the current DOM figure.
Comparative market analysis (CMA) vs. appraisal
A comparative market analysis is prepared by a real estate agent at no cost to the seller. It pulls comparable sales (comps) from the MLS, within the last 90 days and a defined geographic radius, to support a listing price recommendation. A formal appraisal is performed by a licensed or certified appraiser, costs $300 to $600 on average, and is required by most mortgage lenders before approving a purchase loan.
Both a CMA and an appraisal rely on comps, but the appraiser’s value conclusion carries legal weight for the lender while the agent’s CMA is an advisory estimate. The appraiser’s role is also more limited than many buyers assume: appraisers assess value, not physical condition. For a clear breakdown of what a home inspector is and is not permitted to evaluate, see what home inspectors can assess.
MLS and comps explained
The MLS is the Multiple Listing Service, the shared property database that licensed agents use to list homes and search inventory. Sellers’ agents post listings to the MLS; buyers’ agents pull MLS data to find properties and generate comps. Consumers access aggregated MLS data through platforms like Zillow and Realtor.com through data licensing agreements, but direct MLS access requires a real estate license.
Comps (comparable sales) are closed transactions for properties similar in square footage, bedroom count, lot size, location, and condition to the subject property. Both agents and appraisers filter comps within a geographic radius (a half mile to one mile in urban markets, wider in rural areas) and a time window of roughly 90 days, extended in slower markets.
Property types: single-family, condo, townhome, multi-family
Property type affects financing options, insurance requirements, and future resale potential:
- Single-family home (SFH): a detached structure on its own lot; the most common residential property type and the most straightforward to finance.
- Condominium (condo): an individually owned unit in a multi-unit building; the owner holds title to the interior space; common areas are owned collectively by the homeowners association (HOA).
- Townhome: a multi-story attached unit sharing walls with adjacent units; owners hold title to the structure and a small lot, with an HOA governing shared spaces.
- Multi-family: a residential building with 2 to 4 units (duplex through fourplex); each unit can be owner-occupied or rented; classified as residential for financing purposes.
Legal and title terms
Real estate title and ownership documents carry a specific real estate vocabulary that differs from everyday legal language. Errors or gaps in this category can delay a closing or expose a buyer to undisclosed financial claims on the property.
Title vs. deed: what is the difference?
Title is the legal concept of ownership: the right to possess, use, and transfer a property. A title is not a single document; it is the cumulative result of every prior ownership transfer recorded in public land records. A deed is the physical document that conveys title from the seller to the buyer at closing. Once the deed is signed, notarized, and recorded with the county, the buyer holds legal title. The two most common deed types in residential transactions are the general warranty deed (the seller guarantees clear title) and the quitclaim deed (the seller transfers whatever interest they hold, with no title guarantee).
Title insurance: lender’s policy vs. owner’s policy
Title insurance protects against financial loss from pre-existing title defects discovered after closing. Most lenders require a lender’s title insurance policy as a condition of the mortgage; this policy protects the lender’s interest, not the buyer’s. A separate owner’s title insurance policy protects the buyer and is optional in most states. According to title insurance coverage and the settlement process from First American, an owner’s policy costs $500 to $1,500 depending on the purchase price and state. Unlike most insurance, title insurance is a one-time premium that covers the buyer for as long as they or their heirs hold an interest in the property.
Liens, encumbrances, and easements
A lien is a legal claim against a property for an unpaid debt. Mortgage lenders hold a lien on the property until the loan is paid in full; contractors, the IRS, and local governments can place involuntary liens for unpaid debts. A lien must be paid off or formally released before title can transfer cleanly at closing.
An encumbrance is any claim, restriction, or interest held by a third party that limits the property owner’s rights. Liens are one type of encumbrance. An easement is another: it grants a specific party the right to use a portion of the property for a defined purpose, such as a utility company’s right to access underground lines or a neighbor’s recorded right-of-way. Easements run with the land, meaning they transfer to the new owner at closing.
Chain of title and what a title search finds
The chain of title is the chronological record of every ownership transfer from the original property grant to the current owner. A complete, unbroken chain of title confirms each prior owner had the legal right to transfer the property. A title search reviews public land records to verify legal ownership, identify any outstanding liens or encumbrances, and confirm the chain is intact. Title searches cover 40 to 60 years of records, or longer in states with older land conveyance history.
Cash offers and iBuyer terminology
This section covers real estate abbreviations and terms specific to the cash offer market. No other general real estate terms glossary addresses this category from a seller-marketplace perspective, which is where iBuyer.com holds direct subject-matter authority.
What is an iBuyer and how does it work?
An iBuyer is a company that uses automated valuation models (AVMs) to generate near-instant cash offers on homes, within 24 to 48 hours after a seller submits property details online. Unlike a traditional sale, an iBuyer purchase skips the MLS listing, showings, and offer negotiation phases entirely. iBuyer.com operates as a marketplace where sellers receive competing cash offers from multiple vetted buyers, rather than a single take-it-or-leave-it figure from one company. Sellers can compare fee structures and net proceeds before committing, and most transactions close within 7 to 30 days.
All-cash offer vs. conventional offer: key differences
An all-cash offer means the buyer purchases the property without a mortgage. Cash offers close in 7 to 30 days versus 30 to 60 days for financed purchases, and they carry no financing contingency, no appraisal contingency, and no lender underwriting requirements. For sellers, a cash offer eliminates the risk of the deal collapsing due to a failed appraisal or denied mortgage. For buyers, waiving financing reduces contingency exposure but requires significant liquid capital upfront.
A conventional offer is financed through a mortgage and subject to lender approval, appraisal, and standard closing timelines. Conventional offers include multiple contingencies, which give the buyer exit options but reduce certainty for the seller.
As-is sale: what sellers and buyers should know
In an as-is sale, the seller discloses all known material defects but makes no repairs before closing. The buyer accepts the property in its current condition. As-is does not mean the buyer cannot conduct an inspection; it means the seller is not obligated to fix anything the inspector finds. Cash buyers and iBuyers frequently purchase as-is, removing repair negotiation from the timeline entirely. Sellers facing time constraints due to relocation, inherited property, or divorce often choose as-is sales for the speed and certainty they provide.
No-contingency offer: benefits and tradeoffs
A no-contingency offer waives some or all of the standard contingencies: inspection, financing, and appraisal. No-contingency offers are attractive to sellers because they reduce the probability of the deal falling through. For buyers, the risk is real: a structural defect discovered after a waived inspection becomes the buyer’s financial responsibility, and a waived financing contingency means forfeiting the earnest money deposit if the mortgage falls through. Among all the real estate abbreviations and transaction terms buyers encounter, understanding exactly what you waive in a no-contingency offer is one of the highest-stakes decisions in any competitive offer situation.
What are the 3 C’s of real estate?
The 3 C’s of real estate are the three factors mortgage lenders use to evaluate every loan application. According to the CFPB standards for mortgage loan underwriting, these three categories form the foundation of the residential mortgage qualification process. Some informal sources apply “3 C’s” to other real estate frameworks, but the mortgage-lending version (Credit, Capacity, Collateral) is the standard recognized by US lenders and applied in federal underwriting guidelines.
Credit: your borrowing history and score
Credit refers to the borrower’s credit score and payment history. Lenders assess how reliably you have managed past debts, including on-time payments, total debt load, and any derogatory marks such as bankruptcies or foreclosures. Most conventional lenders require a minimum credit score of 620; FHA loans accept scores as low as 580. A higher credit score qualifies you for a lower interest rate, which reduces the total cost of the loan across its full term.
Capacity: your income vs. your debt load
Capacity is the lender’s measure of whether you can afford to repay the loan, expressed as the debt-to-income ratio: total monthly debt obligations divided by gross monthly income. Most conventional lenders cap qualifying DTI at 43% to 45%. A borrower with high income but substantial existing debt may qualify for less than a borrower with a lower income and minimal obligations. Lenders review both front-end DTI (housing costs only) and back-end DTI (all recurring debts) during underwriting.
Collateral: the property as security for the loan
Collateral is the property itself. If the borrower defaults, the lender can foreclose on the property and sell it to recover the outstanding loan balance. The appraised value of the collateral must support the loan amount requested. This is why the appraisal is a required step in the mortgage underwriting process and why a low appraisal can force a price renegotiation or end a deal entirely.
What are the 5 P’s of real estate?
The 5 P’s of real estate is not a single framework. Two distinct versions are in active use: a marketing version applied to listing and selling a specific property, and an investing version applied to portfolio strategy. Mortgage terms explained in a lender’s office will not include this framework; it lives primarily in agent and investor conversations. When you encounter the “5 P’s” in a blog post or video, the right version depends on the author’s domain.
The marketing 5 P’s: listing and selling
The marketing version of the 5 P’s applies when you are preparing a property for the market:
- Product, the property itself, including its features, condition, and curb appeal as presented to buyers.
- Price, the listing price, set to reflect market value and attract qualified buyers without leaving net proceeds on the table.
- Place, where and how the listing is distributed: the MLS, consumer platforms, open houses, and offline advertising channels.
- Promotion, advertising, professional photography, staging, virtual tours, and agent outreach that drives buyer traffic.
- People, the agents, buyers, sellers, attorneys, and advisors involved in the transaction.
The investing 5 P’s: portfolio strategy
The investing version applies to building and managing a real estate portfolio:
- Plan, the investment strategy and goals: buy-and-hold, fix-and-flip, BRRRR, or commercial acquisition.
- Process, the workflow from acquisition through disposition, including due diligence, financing, and asset management.
- People, the team required to execute the plan: property managers, contractors, attorneys, and lenders.
- Property, the asset itself: location quality, condition, and alignment with the investment criteria.
- Profit, the financial outcome: cash flow, appreciation, equity build-up, and tax efficiency.
For a broader look at whether real estate investing aligns with your financial goals, see real estate investing pros and cons.
Which framework applies to your situation
If you are a homeowner pricing and marketing a specific property, the marketing version is the relevant framework. If you are evaluating whether to acquire an investment property or build a portfolio, the investing version is likely what your advisor means. Both frameworks appear regularly in real estate vocabulary, so confirming which version is being used before applying it is worth the extra question.
What are the 7 P’s of real estate?
The 7 P’s of real estate marketing is a seven-element framework derived from the expanded marketing mix developed by Booms and Bitner in 1981, which added People, Process, and Physical Evidence to the original 4 P’s. Applied to US residential real estate, the seven elements describe how a property is positioned, promoted, and presented to buyers.
The 7 P’s, applied to US real estate transactions:
- Product, the property: its features, condition, and market-facing appeal.
- Price, the listing strategy, reflecting both market value and current buyer demand signals in the local area.
- Place, the macro location (market and metro) and micro location (neighborhood and street), plus all channels where the listing is distributed online and offline.
- Promotion, advertising, open houses, professional photography, virtual tours, and MLS syndication exposure.
- People, every participant in the transaction: listing agent, buyer’s agent, inspector, lender, attorney, and both the buyer and seller.
- Process, the full transaction workflow from first showing to accepted offer to inspection to closing disclosure to keys.
- Physical Evidence, the tangible signals of value: staging, professional photography, floor plans, and marketing materials that give buyers confidence before and during a showing.
Some sources substitute “Physical Evidence” with “Performance,” measuring outcomes such as final sale price versus list price and days on market. Both variations appear in real estate vocabulary; the seven-item count is consistent across sources. This framework applies primarily to agent marketing strategy rather than day-to-day transaction language.
What is the 3-3-3 rule in real estate?
The 3-3-3 rule is not a single standardized rule. No CFPB, HUD, or NAR publication formally defines it, and different practitioners apply the label to different guidelines. The most widely cited version functions as a financial-readiness checklist for home buyers.
The most common version: a financial-readiness checklist
The standard version of the 3-3-3 rule covers three preparation benchmarks:
- Three months of emergency savings before buying: a cash reserve covering three months of living expenses (not just mortgage costs), kept separate from the down payment and closing costs.
- Three months of mortgage payment reserves: an additional buffer equal to three months of full PITI payments, maintained after closing to protect against income disruption.
- View at least three comparable properties before making an offer: comparing at least three similar homes in the same price range and area so your offer is anchored to real market data rather than a single listing.
The third benchmark connects directly to the CMA and comps logic covered earlier in this guide. Buyers who have seen multiple comparable properties can evaluate a listing price with genuine context. It also points to an alternative path: if you receive competing cash offers on your own home through a marketplace like iBuyer.com, you get real pricing data within 24 to 48 hours rather than over several weeks of open houses.
Alternative interpretations of the 3-3-3 rule
Some real estate educators use the 3-3-3 label to describe something different: spending no more than one-third of gross income on housing, comparing at least three lenders before choosing a mortgage, or reviewing three years of a property’s price history before buying. Because the rule is informal, the specific interpretation depends on the source. If a financial advisor or agent references the 3-3-3 rule in a consultation, ask which version they mean before acting on it.
Conclusion
Real estate transactions run on specific language. Knowing the difference between APR and interest rate, understanding how a contingency protects your earnest money deposit, and recognizing what a comparative market analysis tells you about pricing each carry direct financial consequences. This real estate terms glossary covers the definitions used at every stage of a transaction, from the first MLS search to the final closing disclosure, plus the four framework questions that come up regularly in buyer and investor conversations. Return to this guide whenever a new term appears in a contract, a lender’s letter, or an agent presentation.
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Frequently Asked Questions
Earnest money is a deposit of 1% to 3% of the purchase price that a buyer submits with an offer to show they are serious. The funds go into escrow and are credited toward closing costs or the down payment at settlement. If the buyer exits without a valid contingency, the seller typically keeps the deposit; if a valid contingency is triggered, the buyer usually gets it back in full.
Escrow is a neutral third-party arrangement that holds funds and documents until all conditions of the sale are met and the transaction closes. Both the buyer’s earnest money and the seller’s deed are held in escrow until closing. Escrow also refers to the lender-managed account that collects monthly property tax and insurance payments after closing.
Contingencies are conditions that must be satisfied for a sale to become legally binding, such as a passed home inspection or final mortgage approval. The three most common are the inspection contingency, the financing contingency, and the appraisal contingency. If a contingency is not met within the agreed window, the buyer can exit the contract and recover their earnest money deposit.
APR is the total annual cost of borrowing, including the interest rate plus lender fees and points; the interest rate is the base cost of the loan only. Because APR folds in fees, it is always equal to or higher than the stated interest rate. Use APR when comparing mortgage offers side by side for an accurate cost comparison.
LTV (Loan-to-Value) is the ratio of your mortgage loan amount to the property’s appraised value, expressed as a percentage. An LTV above 80% triggers a private mortgage insurance requirement on a conventional loan. Lenders calculate LTV using the appraised value, not the purchase price.
PITI stands for Principal, Interest, Taxes, and Insurance: the four components that make up a typical monthly mortgage payment. Principal reduces the loan balance; interest is the lender’s fee; taxes and insurance are collected monthly and held in an escrow account. Lenders use the full PITI figure when qualifying a borrower for a loan.
The 3 C’s are Credit, Capacity, and Collateral: the three factors mortgage lenders use to evaluate a borrower’s eligibility for a home loan. Credit is the borrower’s score and payment history; Capacity is income relative to debt, expressed as the debt-to-income ratio; Collateral is the property itself. The mortgage-lending version of the 3 C’s is the standard recognized by US lenders and the CFPB.
In marketing, the 5 P’s are Product, Price, Place, Promotion, and People; in real estate investing, they are Plan, Process, People, Property, and Profit. The marketing version applies to listing and selling a specific property; the investing version applies to portfolio strategy and management. Both are in active use, so context determines which framework is relevant.
The 7 P’s are Product, Price, Place, Promotion, People, Process, and Physical Evidence, expanded from the original 4 P’s by Booms and Bitner in 1981. In a real estate context, Physical Evidence covers the staging, photography, and marketing materials that signal value to buyers. This framework applies primarily to agent marketing strategy, not day-to-day transaction vocabulary.
The 3-3-3 rule suggests having three months of emergency savings, three months of mortgage payment reserves, and viewing at least three comparable properties before buying. This is an informal buyer-readiness guideline, not a regulatory standard or lender requirement. Different practitioners define the rule differently, so confirm which version your advisor means before acting on it.
A CMA is an evaluation real estate agents use to price a home by comparing it to similar, recently sold properties in the same area. Unlike a formal appraisal, a CMA is prepared by an agent at no cost and is not a licensed valuation. Sellers use a CMA to set an asking price; buyers use it to assess whether a listing price reflects current market conditions.
A contingent listing has an accepted offer but still has active conditions to satisfy; a pending listing has cleared all contingencies and is waiting to close. In some states, a contingent home can still accept backup offers depending on the contingency type. Financed transactions close in 30 to 60 days; cash transactions close in 7 to 14 days.
Days on market is the total number of days a property has been actively listed on the MLS, used to gauge buyer demand and whether a home is priced correctly. A high DOM can indicate overpricing, condition issues, or weak demand in a specific area. Some MLS systems reset the DOM count after a price reduction, which can make a stale listing appear newer than it is.
Home equity is the difference between your home’s current market value and the remaining balance on your mortgage. Equity grows through principal payments over time and through home value appreciation in the local market. Homeowners can access equity through a home equity loan, a HELOC, or by selling the property.
Reilly Dzurick is a licensed real estate agent with over six years of experience and a member of the iBuyer.com Market Insights Team, covering national trends in home selling and the evolving iBuyer landscape. Her firsthand experience working with buyers and sellers gives her a practical perspective on how these platforms impact real homeowners. She holds a degree in Public Relations, Advertising, and Applied Communication.