Cash home buyers in Chula Vista purchase residential properties directly from sellers for cash, typically closing in 7 to 30 days without requiring repairs, agent commissions, or lender financing. Sellers trade some potential price upside for speed, certainty, and the ability to sell a home as-is without completing renovations first.
The tradeoff is real. Most cash buyers price in repair costs, holding expenses, and resale margin. Initial offers frequently change after a walkthrough. Some companies advertising cash purchases operate as wholesalers, meaning they may assign the purchase contract to a different investor rather than closing themselves.
This guide covers how cash buyers operate in Chula Vista, the three types of buyers you will encounter, what California law requires sellers to disclose even in an as-is sale, how to estimate your net proceeds, and how to compare offers before signing anything.
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Get My Market ReportCash Home Buyers in Chula Vista
- What Cash Home Buyers Do in Chula Vista
- How We Evaluated Cash Buyers in Chula Vista
- The 3 Types of Cash Buyers in Chula Vista
- Companies That Buy Houses for Cash in Chula Vista
- How Selling to a Cash Buyer Works in Chula Vista
- What Affects Cash Offers in Chula Vista
- Pros and Cons of Selling for Cash in Chula Vista
- How to Compare Cash Buyers in Chula Vista
- Alternatives to Selling to a Cash Buyer
- Conclusion
- Frequently Asked Questions
- Sell Your Home For Cash in Your Area
- Editorial note and disclosure
What Cash Home Buyers Do in Chula Vista
Cash home buyers in Chula Vista purchase residential properties directly from sellers for cash, typically closing in 7 to 30 days without requiring repairs, agent commissions, or lender financing. They remove lender underwriting, appraisal contingencies, and financing delays from the process, which shortens the timeline considerably.
The category includes several distinct buyer types, each with different structures and risk profiles. iBuyer platforms use automated pricing models and can generate offers within 24 hours. Local direct investors use their own funds and often accept properties outside iBuyer criteria. Wholesalers place properties under contract and then assign that contract to a third-party investor before closing. Understanding which type you are dealing with affects how you evaluate an offer.
How We Evaluated Cash Buyers in Chula Vista
For this list, “best” refers to companies with clear processes and terms that are practical to evaluate and compare. The goal is not simply to identify the highest advertised offer but to highlight buyers whose terms are transparent enough to assess.
Speed to offer and closing: Some companies provide a preliminary offer within 24 hours and close within a week, while others require more evaluation time.
Fee transparency: Service fees and closing costs directly affect net proceeds. Companies that explain their cost structure clearly ranked higher.
Repair deduction clarity: Most offers change after inspection. How clearly a buyer explains repair calculations matters.
Contract structure and assignment language: Some buyers close directly; others may assign the contract to a different investor.
Cancellation flexibility: The ability to walk away without penalties is important if terms change after the walkthrough.
Public reviews and reputation signals: Customer feedback indicates whether offers tend to remain consistent through closing.
Because Chula Vista homes vary between coastal neighborhoods, hillside areas, and inland master-planned communities, we also considered how buyers evaluate local risk factors such as foundation movement, roof wear from intense sun exposure, and aging plumbing in homes built before the 1980s.
The 3 Types of Cash Buyers in Chula Vista
Understanding the different buyer types explains why offers and timelines can vary significantly from one company to the next.
iBuyers
iBuyers use automated pricing models to generate offers within 24 hours, typically for homes in good-to-moderate condition within a specific price range. They operate at scale across multiple markets and generally offer faster timelines and more transparent fee structures than individual investors. Their property condition and price range requirements tend to be stricter, however, and final offers can still change after a walkthrough.
Local direct buyers
Local direct buyers purchase homes with their own funds or private financing and often accept properties outside typical iBuyer criteria. Many focus on renovation and resale within San Diego County. Terms and fees vary widely between companies, so reviewing each offer on its specific terms is important rather than comparing initial prices alone.
Wholesalers and assignment buyers
Wholesalers place a property under contract and then assign that contract to a third-party investor before closing, which is legal in California but requires seller awareness. The party who signs your purchase agreement may not be the party who ultimately closes on your home. Review the contract for assignment of contract basics language before signing anything.
Companies That Buy Houses for Cash in Chula Vista
Before reviewing individual companies, it helps to compare them side by side. The table below summarizes key differences across the six buyers covered in this guide.
| Company | Offer timeline | Closes directly or assigns | Public reviews |
|---|---|---|---|
| iBuyer.com | ~24 hours | Marketplace (multiple buyers) | 4.3 stars, 52 Trustpilot reviews |
| Investment Realty Homes & Loans | Varies by property | Direct (local investor) | 5 stars, 9 Google reviews |
| Benny Buys Homes | Varies by property | Direct (local investor) | 5 stars, 1 Google review |
| SanDiego Buys Houses | Varies by property | Direct (local investor) | No reviews on Google |
| First Stop Home Buyers | Varies by property | Direct (local investor) | No reviews on Google |
| BuySdHouses | Varies by property | Direct (local investor) | 4.3 stars, 6 Google reviews |
Review counts reflect data available at time of research. Verify current ratings before making decisions.
When comparing any “we buy houses Chula Vista” offer, review them in this order: confirm whether a service fee applies and who covers closing costs; ask how repairs are estimated and whether the price is preliminary or final; check for assignment clauses; then calculate expected net proceeds rather than focusing on the initial number.
1. iBuyer.com
- Marketplace for multiple buyer options
- As-is sale option
- Potential 7-day closing
iBuyer.com is a marketplace-style platform that connects homeowners with multiple cash buyers and iBuyer-type buyers rather than acting as a single direct investor. For sellers who want to compare options without listing traditionally, that structure can make it easier to review more than one path at the same time.
The typical process starts with submitting property details online. Sellers may receive a cash offer within about 24 hours, followed by a walkthrough or inspection if they decide to move forward. Final pricing can change after that review, and closing can occur in as little as 7 days depending on the buyer, title work, and scheduling.
Homes can generally be sold as-is, and the platform states that it does not charge sellers fees. In Chula Vista, final pricing may still reflect local condition factors such as roof wear from sun exposure, older plumbing in earlier housing stock, and HOA considerations in planned communities like Eastlake.
Key features of their process include:
- Multiple Buyer Paths: Sellers can compare more than one cash-buying option through one platform
- As-Is Sale Potential: Homes may be sold without completing repairs or updates first
- No Seller Fees: The platform states it does not charge sellers fees
- Faster Timeline Option: Some transactions can move more quickly than a traditional financed sale
iBuyer.com is rated 4.3 stars from 52 reviews on Trustpilot. Reviewers often mention speed and convenience, but sellers should still verify when the offer becomes final, whether the contract is assignable, and who pays closing costs before signing.
iBuyer.com operates in multiple U.S. markets and can connect sellers in Chula Vista and the broader San Diego metro with available cash buyers. Availability can vary based on neighborhood, property condition, and price range.
2. Investment Realty Homes & Loans Inc. of Chula Vista & Bonita
- Local real estate and investor presence
- As-is sale option
- Potentially flexible closing timeline
Investment Realty Homes & Loans Inc. of Chula Vista & Bonita appears to operate as a local real estate and investment-focused company serving South San Diego County. For homeowners exploring a direct sale, that may mean a more localized process than a large national platform, though deal structure can vary by property and seller situation.
The typical process usually starts with sharing property information by phone or online, followed by a review of condition, comparable sales, and resale potential. If the property fits the company’s criteria, a walkthrough may follow before a final offer is issued and the transaction moves to title and escrow closing.
As with many local buyer or investor-style transactions, pricing can change after the walkthrough if repair needs become clearer. In Chula Vista and Bonita, common pricing drivers can include roof aging from sun exposure, deferred maintenance in older homes, drainage or slope-related concerns, and HOA rules in some planned communities.
Key features of their process include:
- Local Market Familiarity: Experience in Chula Vista, Bonita, and nearby South Bay neighborhoods may help with local property evaluation
- As-Is Sale Potential: Some sellers may be able to avoid completing repairs or upgrades before closing
- Reduced Listing Disruption: A direct sale can mean fewer showings, less staging, and a more private process
- Flexible Timeline Possibility: Closing speed may be adjusted depending on title status, occupancy, and seller needs
Investment Realty Homes & Loans Inc. of Chula Vista & Bonita is rated 5 stars form 10 reviews on Google. Review feedback can be useful as a starting point, but sellers should still verify when the offer becomes final, whether the contract is assignable, and who pays closing costs before signing.
The company appears to serve Chula Vista, Bonita, and nearby communities across the South Bay and broader San Diego metro. Availability can vary by exact location, property condition, and price range.
3. Benny Buys Homes
- Local direct cash buyer
- As-is purchase option
- Flexible closing timeline possible
Benny Buys Homes appears to operate as a local real estate investor serving homeowners in Chula Vista and surrounding parts of San Diego County. Companies in this category typically purchase properties directly rather than listing them on the open market.
Sellers usually begin by sharing basic information about the property. The buyer reviews comparable sales and property condition before presenting an initial offer. If the process continues, a walkthrough or inspection is typically scheduled before the final offer and escrow closing.
Like many investor-style transactions, the final purchase price may reflect repair needs discovered during the walkthrough. In Chula Vista, factors such as aging roofs from prolonged sun exposure, deferred maintenance in older homes, and HOA restrictions in planned communities may influence final pricing.
Key features of their process include:
- Direct Buyer Model: Homes may be purchased directly without listing with a real estate agent
- As-Is Sales: Some sellers may avoid completing repairs or upgrades before closing
- Reduced Listing Preparation: Fewer showings and staging requirements compared to a traditional sale
- Potentially Faster Closing: Cash transactions can move more quickly without lender underwriting
Benny Buys Homes is rated 5 stars from 2 review on Google. Review counts for smaller local buyers may be limited, so sellers should still confirm when the offer becomes final, whether the contract is assignable, and who pays closing costs before signing an agreement.
Benny Buys Homes appears to operate primarily in Chula Vista and nearby communities throughout the San Diego metro area. Service availability can vary depending on neighborhood, property condition, and price range.
4. SanDiego Buys Houses
- Local real estate investment buyer
- As-is purchase option
- Direct sale without listing
SanDiego Buys Houses appears to operate as a local real estate investment company focused on purchasing residential properties directly from homeowners in the San Diego region. Companies in this category typically buy homes without listing them on the open market, which can simplify the selling process for some homeowners.
The typical process begins with a homeowner submitting property details online or by phone. The buyer reviews comparable sales and property condition before scheduling a walkthrough. After evaluating the property in person, a final offer may be issued before the transaction moves into escrow and title closing.
As with most investor-style transactions, the final price can reflect repair needs identified during the walkthrough. In Chula Vista and nearby areas, pricing often considers factors such as aging roofing systems, hillside drainage or foundation concerns, and maintenance issues tied to coastal climate exposure.
Key features of their process include:
- Direct Sale Structure: Sellers may work directly with an investor rather than listing on the open market
- As-Is Purchase Possibility: Homes can often be sold without completing repairs or upgrades first
- Reduced Listing Preparation: No staging, showings, or open houses typically required
- Potentially Faster Closing: Cash transactions can sometimes close more quickly than financed sales
SanDiego Buys Houses currently shows no reviews on Google. When review history is limited, it can be especially important to confirm key details such as proof of funds, when the offer becomes final, whether the purchase agreement allows assignment, and who pays closing costs.
The company appears to operate across the San Diego metro area, including Chula Vista and surrounding South Bay communities. Availability may vary depending on property condition, location, and price range.
5. First Stop Home Buyers
- Local direct cash buyer
- As-is purchase option
- Flexible closing timeline possible
First Stop Home Buyers appears to operate as a local investor-style real estate buyer serving homeowners in the Chula Vista and greater San Diego area. Companies in this category typically purchase homes directly from sellers rather than listing them on the open market.
The process generally begins with a seller submitting basic property information online or by phone. After reviewing comparable sales and the home’s condition, the buyer may provide an initial offer. If the seller proceeds, a walkthrough or inspection typically takes place before a final offer is issued and the transaction moves into escrow for closing.
Like many investor purchases, the final price can change if repairs or maintenance issues become clearer during inspection. In Chula Vista, buyers often consider factors such as roof aging from prolonged sun exposure, deferred maintenance in older homes, and hillside drainage or foundation conditions when evaluating offers.
Key features of their process include:
- Direct Sale Structure: Sellers may work directly with a buyer without listing the property publicly
- As-Is Sale Potential: Some homeowners may avoid completing repairs or upgrades before selling
- Reduced Listing Preparation: No staging or repeated showings typically required
- Flexible Closing Options: Closing timelines can sometimes be adjusted depending on seller needs and title status
First Stop Home Buyers currently shows no reviews on Google. When a company has limited public review history, it can be helpful to verify details such as proof of funds, when the offer becomes final, whether the contract allows assignment, and who is responsible for closing costs before signing an agreement.
First Stop Home Buyers appears to operate in Chula Vista and surrounding communities across the San Diego metro area. Service availability can vary depending on property condition, neighborhood, and price range.
6. BuySdHouses
- Local San Diego cash home buyer
- As-is purchase option
- Direct sale without listing
BuySdHouses appears to operate as a local San Diego real estate investment buyer that purchases residential properties directly from homeowners. Companies in this category generally focus on off-market transactions rather than traditional listings through the MLS.
The process usually begins with a homeowner submitting basic property details online or by phone. The buyer reviews comparable sales and the home’s condition before scheduling a walkthrough or inspection. After evaluating the property, a final offer may be issued and the transaction can move into escrow and title closing.
As with most investor-style purchases, final pricing can reflect repairs or updates identified during inspection. In Chula Vista and nearby parts of the San Diego metro, pricing often considers factors such as roof wear from strong sun exposure, aging plumbing in older homes, and maintenance issues common in hillside or HOA-managed communities.
Key features of their process include:
- Direct Buyer Structure: Sellers may work directly with an investor rather than listing with an agent
- As-Is Sale Possibility: Homes may be purchased without completing repairs or upgrades
- Reduced Listing Preparation: Fewer showings and staging requirements compared with a traditional sale
- Cash Transaction: Without lender financing, some closings can move faster than conventional sales
BuySdHouses is rated 4.3 stars from 6 reviews on Google. Review feedback can help provide context, but sellers should still confirm when the offer becomes final, whether the purchase contract allows assignment, and who is responsible for closing costs before signing.
BuySdHouses appears to operate throughout the San Diego metro area, including Chula Vista and surrounding South Bay communities. Service availability can vary depending on the neighborhood, property condition, and price range.
How Selling to a Cash Buyer Works in Chula Vista
Although each company operates differently, most cash sales in Chula Vista follow the same general sequence.
The 5-step process
- Submit property details, provide the address, square footage, known repairs, and recent upgrades to one or more cash buyers online or by phone.
- Receive and review initial offers, note whether the price is a preliminary estimate or a firm number, and ask when the offer becomes final.
- Request proof of funds, confirm the buyer can actually complete the purchase before you invest more time in the process.
- Schedule a walkthrough, ask before agreeing to proceed how the buyer calculates repair deductions; this step is where most offers change.
- Review the purchase agreement, look for assignment clauses, cancellation rights, and who is responsible for closing costs before signing.
After accepting an offer, closing proceeds through a California escrow and title company. Because no lender is involved, cash transactions typically move faster than financed sales.
California disclosure rules for cash sales
California sellers must disclose known material defects to a cash buyer even in an as-is sale. The as-is designation limits the buyer’s repair requests after inspection, but it does not limit the seller’s disclosure obligations under California law. Sellers are generally required to complete the Transfer Disclosure Statement regardless of buyer type or sale structure.
The California real estate disclosure requirements published by the California Department of Real Estate cover what sellers must disclose and what documentation is expected. Reviewing this before accepting any offer helps you avoid post-closing liability.
What walkthroughs focus on in Chula Vista
Buyers in Chula Vista commonly pay close attention to:
- Roof age and damage from prolonged sun exposure
- HVAC performance during warm summers
- Plumbing updates in homes built before the 1980s
- Moisture intrusion in coastal and near-coastal neighborhoods
- Foundation movement and retaining wall conditions in hillside areas
What Affects Cash Offers in Chula Vista
Cash buyers price properties based on current condition and local risk. Several characteristics specific to Chula Vista affect how offers are structured.
Age of housing stock
Many Chula Vista homes were built between the 1960s and early 1990s. Older properties may contain original roofing, plumbing, or electrical components that buyers assume will require updates, and those assumptions factor into the offer price.
Coastal climate exposure
Properties closer to the coast experience salt air and higher humidity levels. Over time, this can accelerate roof wear, exterior paint deterioration, and metal corrosion, all of which may appear as repair line items during a walkthrough.
Hillside foundations
Some Chula Vista neighborhoods sit on sloped terrain. Buyers look for signs of settlement, drainage issues, or retaining wall conditions that could require expensive remediation.
HOA and community regulations
Many homes in Eastlake and other master-planned communities fall within homeowner associations. HOA fees and restrictions can affect resale assumptions, which may influence how investors price their offers.
Property taxes and insurance costs
California property taxes remain relatively stable under Proposition 13, but insurance costs in some coastal areas have increased. Buyers often include insurance estimates when calculating their renovation margins.
How to estimate your net proceeds
The right comparison is not the cash offer number itself, it is your net proceeds from each scenario. Here is a framework for thinking through it.
A cash offer reflects the buyer’s estimate of after-repair value minus repair costs, holding expenses, and resale margin. That discount is real, but so is the cost of a traditional sale. Consider both sides:
- Cash sale net proceeds (illustrative framework): cash offer price, minus any liens, minus closing costs the seller covers, minus any service fees.
- Traditional sale net proceeds (illustrative framework): estimated market value, minus agent commissions (typically 5% to 6% of sale price), minus pre-sale repairs and staging costs, minus typical closing cost components such as escrow fees and title insurance.
The gap between the two scenarios is often smaller than the raw offer difference suggests, particularly when the property needs significant repairs or when the seller values a fast, certain close. Any figures you calculate should be treated as estimates, actual net proceeds depend on your specific offer terms, property condition, and local escrow fees.
Pros and Cons of Selling for Cash in Chula Vista
| Cash sale | Traditional listing | |
|---|---|---|
| Closing timeline | 7 to 30 days typical | 30 to 90 days typical |
| Repairs required | Usually none | Often required to list competitively |
| Agent commission | None | Typically 5% to 6% of sale price |
| Sale price | Below market value | Closer to or at market value |
| Financing contingency risk | None | Buyer financing can fall through |
| Offer certainty | High if buyer has verified funds | Depends on buyer qualification |
| Assignment risk | Present with some buyers | Not applicable |
| Post-inspection price changes | Common | Less common with pre-inspected listings |
One risk that receives less attention is the sale-leaseback structure, where a buyer purchases your home and then rents it back to you. The FTC has published a consumer alert on sale-leaseback red flags to avoid that is worth reading if you encounter this offer type. These arrangements can look like a cash sale but carry very different long-term consequences.
Offer adjustments after inspection are among the most common sources of seller frustration. Reviewing how each buyer calculates repair deductions before agreeing to a walkthrough limits that risk.
How to Compare Cash Buyers in Chula Vista
Comparing offers carefully reduces the chance of surprises after you are already committed to a buyer.
- Request proof of funds from any buyer you consider moving forward with. A legitimate cash buyer can produce documentation showing available capital.
- Ask when the offer becomes final. Some buyers present a final number upfront; others adjust after the walkthrough.
- Confirm service fees. Some platforms charge a service fee; others do not. Ask directly.
- Clarify who pays closing costs. In California, escrow and title fees are standard closing costs. Some buyers cover them; others deduct them from the payout or split them with the seller.
- Check for assignment clauses. If the purchase agreement allows assignment, the party who made your offer may not be the party who closes.
- Clarify the cancellation policy. Confirm whether either party can cancel and under what conditions.
- Confirm the closing timeline. Verify that the stated close date is realistic given title work and scheduling.
Comparing offers based on net proceeds, timeline reliability, and contract clarity gives a more accurate picture than the initial offer number alone.
Alternatives to Selling to a Cash Buyer
Selling for cash is one path, not the only one.
Listing with a real estate agent often produces the highest potential sale price when the property is in good condition and the seller has flexibility on timing. The process involves repairs, staging, showings, and buyer negotiations, and typically takes 30 to 90 days to close.
Selling for sale by owner (FSBO) may reduce commission costs but requires handling marketing, showings, paperwork, and negotiations independently.
A practical middle path is to use a marketplace platform like iBuyer.com to receive multiple competing cash offers through a single submission, then compare those against a traditional listing estimate. The best companies that buy houses for cash guide covers national and local options across buyer types if you want a broader comparison. The iBuyer.com marketplace also operates in markets beyond California, including options for sellers researching cash home buyers in Highlands Ranch and other markets.
Getting at least one cash offer and one realistic listing estimate side by side usually makes the right choice clear.
Conclusion
Selling to a cash home buyer in Chula Vista can provide a faster and simpler alternative to the traditional sale process. The initial offer number rarely tells the full story, though.
Repair deductions, closing costs, assignment clauses, and cancellation terms all shape the final outcome. California’s disclosure requirements apply regardless of sale structure, so completing the Transfer Disclosure Statement before listing for sale protects you whether you sell for cash or through an agent. Comparing multiple offers and reviewing contract details carefully helps Chula Vista homeowners understand what they will actually receive at closing.
See What Cash Buyers Offer in Chula Vista Competing offers in 24 hours — no repairs, no agent commissions.
Multiple offers, verified buyers, no pressure to accept.
Frequently Asked Questions
Some cash home buyers in Chula Vista provide an initial offer within 24 hours and can close in as few as 7 days. Timeline depends on the buyer type, title conditions, and whether the walkthrough triggers price changes. iBuyer-style platforms typically move faster than individual local investors who may need additional review time.
Yes, most cash buyers in Chula Vista purchase homes as-is, meaning you do not need to complete repairs before selling. The buyer’s offer will typically reflect estimated repair costs. Roof wear from sun exposure, aging plumbing, and hillside drainage issues are common deduction drivers in Chula Vista.
Cash buyers typically offer less than full market value, with the discount reflecting estimated repair costs, holding expenses, and the buyer’s resale margin. The right comparison is net proceeds, your cash offer minus any liens, closing costs, and fees, measured against what a traditional listing would net after agent commissions and repair costs.
Yes, California law requires sellers to disclose known material defects even in an as-is cash sale; the as-is designation limits repair requests, not the seller’s disclosure obligations. The California Department of Real Estate publishes disclosure guidance at dre.ca.gov. Sellers should complete the Transfer Disclosure Statement regardless of buyer type.
Yes, initial cash offers frequently change after the walkthrough if the buyer identifies repair needs not visible in the preliminary review. In Chula Vista, walkthroughs commonly surface roof age, moisture intrusion in coastal properties, and foundation movement on hillside lots. Ask each buyer how repairs are estimated before accepting an initial offer.
An assignment contract allows the buyer to transfer the purchase agreement to a different investor before closing, meaning the party who made your offer may not be the party who closes on your home. This is legal in California but changes who you are ultimately transacting with. Confirm before signing whether the purchase agreement includes assignment language.
Closing cost responsibility varies by buyer, some buyers cover all closing costs, while others deduct them from the final payout or split them with the seller. Ask each buyer explicitly before signing. In California, escrow and title fees are standard closing costs that must be accounted for in your net proceeds calculation.
Many cash buyers operating in Chula Vista are legitimate investors, but the category includes direct buyers, iBuyers, and wholesalers, each with different structures and risk profiles. Verify proof of funds, review the contract for assignment clauses, use a licensed California title or escrow company, and avoid buyers who pressure an immediate signature.
To sell fast for cash in San Diego, submit your property details to multiple cash buyers simultaneously, compare written offers on net proceeds, and select a buyer who can document available funds. The Cash Home Buyers in San Diego guide covers additional vetted options in the broader county market.
A cash buyer is any entity that purchases a home without financing; an iBuyer is a specific type of cash buyer that uses automated pricing models and typically operates at scale across multiple markets. iBuyers generally offer faster timelines and more transparent fee structures than individual investor buyers, but may have stricter property condition and price range requirements.
Sell Your Home For Cash in Your Area
- Cash Home Buyers in San Diego
- Companies That Buy Houses For Cash in Los Angeles
- Companies That Buy Houses For Cash in Southern California
- Companies That Buy Houses For Cash in Orange County
- Companies That Buy Houses For Cash in Oakland
- Companies That Buy Houses For Cash in Turlock
Cash Home Buyers in Other Markets
Editorial note and disclosure
Company availability, fees, and contract terms can change over time. This guide is informational and designed to help Chula Vista homeowners understand how cash buyers operate and how to compare offers before signing an agreement.
Reilly Dzurick is a licensed real estate agent with over six years of experience and a member of the iBuyer.com Market Insights Team, covering national trends in home selling and the evolving iBuyer landscape. Her firsthand experience working with buyers and sellers gives her a practical perspective on how these platforms impact real homeowners. She holds a degree in Public Relations, Advertising, and Applied Communication.
