The main alternatives to a traditional agent listing are FSBO, flat-fee MLS, iBuyers, direct cash buyers, real estate auctions, lease-to-own agreements, and pocket listings, each trading off price, speed, and effort in a different way. Sellers who skip the standard MLS route can save $10,000 to $24,000 in commission on a $400,000 home, but some methods return 10% to 30% less than full market value in exchange for speed or convenience.
According to FSBO market share in annual home sales, roughly 7% of U.S. home sales each year are completed without a listing agent, a share that has held steady even as seller awareness of alternatives has grown. If a price reduction hasn’t moved your home, or you simply want to avoid the traditional process, there are now more tested routes than ever. If your listing has stalled, read about why price reductions don’t always sell the house before switching methods.
This guide covers the 7 main alternatives to a full-service listing, a side-by-side net-proceeds comparison on a $400,000 home, the factors that devalue a house and which method handles each best, and the seasonal timing question most sellers overlook.
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Ways to Sell Your Home
- 7 Alternatives to Listing With a Real Estate Agent
- For Sale By Owner (FSBO): Pros, Cons, and Costs
- Flat-Fee MLS: What It Costs and Who It’s For
- iBuyers: Cash Offers Without Showings or Repairs
- Selling Directly to a Cash Buyer or House Flipper
- Real Estate Auctions: Speed vs. Price
- Lease-to-Own and Sale-Leaseback Options
- Pocket Listings and Off-Market Sales
- What Is the Most Profitable Way to Sell?
- What Devalues a House the Most?
- What Is the Hardest Month to Sell a House?
- How to Choose the Right Selling Method
- Get Real Offers to Compare
- Frequently Asked Questions
7 Alternatives to Listing With a Real Estate Agent
Sellers have seven well-tested routes beyond hiring a full-service listing agent. Each one suits a different combination of timeline, home condition, and financial goal.
- For sale by owner (FSBO), You handle pricing, marketing, showings, and negotiations. No listing-side commission; buyer’s agent fee still applies in most cases.
- Flat-fee MLS, Pay a one-time fee ($299 to $999) to get MLS placement, then manage the rest yourself.
- iBuyer, A tech-enabled company makes a cash offer, typically within 24 to 48 hours. Closes in 7 to 30 days.
- Direct cash buyer or house flipper, An individual investor or company buys as-is, often in 7 to 21 days.
- Real estate auction, Competitive bidding over 30 to 60 days; works best for unique or hard-to-price properties.
- Lease-to-own or sale-leaseback, Sell now, stay longer, or let a tenant-buyer build toward ownership over 1 to 3 years.
- Pocket listing, Market privately within a broker’s network before (or instead of) MLS entry.
The table below compares all seven on timeline, seller cost, and estimated net proceeds on a $400,000 home.
| Method | Typical Timeline | Seller’s Cost | Est. Net on $400K Home | Best Situation |
|---|---|---|---|---|
| Traditional agent | 30 to 90 days | 5 to 6% commission | ~$376,000 | Maximum buyer exposure |
| FSBO | 30 to 90 days | 0 to 3% (buyer’s agent only) | ~$388,000 | Experienced sellers, seller’s market |
| Flat-fee MLS | 30 to 90 days | $299 to $999 + 2 to 3% | ~$384,000 | DIY-comfortable sellers |
| iBuyer | 7 to 30 days | 5 to 8% service fee | ~$372,000 | Speed and certainty, no repairs |
| Direct cash buyer | 7 to 21 days | 0% | ~$340,000 to $360,000 | As-is or distressed condition |
| Real estate auction | 30 to 60 days | 5 to 10% buyer premium + $1,000 to $3,000 marketing | Variable | Unique, inherited, or estate properties |
| Lease-to-own / leaseback | 1 to 3 years (or 30 to 180 days for leaseback) | Varies by structure | At or above market | Flexibility or liquidity needed |
Net proceeds are directional estimates based on published fee ranges for a $400,000 sale price. Repair costs, concessions, and staging are excluded from the FSBO and flat-fee MLS rows. Verify current iBuyer service fees before transacting.
For Sale By Owner (FSBO): Pros, Cons, and Costs
Selling a house without a realtor means you control the entire process: pricing, photos, showings, negotiations, and paperwork. The appeal is financial. On a $400,000 home, a 5.5% listing commission costs $22,000. Skip it, and that money stays with you.
FSBO Costs: What You Actually Save
The savings on listing-side commission are real, but most for sale by owner sellers still pay a buyer’s agent commission of 2% to 3% to attract offers. On a $400,000 home, that’s $8,000 to $12,000. Net savings versus a full-service agent: roughly $10,000 to $14,000, assuming the home sells at the same price either way.
According to NAR’s 2024 Profile of Home Buyers and Sellers, the typical FSBO home sold for a median of $380,000 compared to $435,000 for agent-assisted sales. That $55,000 gap partly reflects that FSBO sellers are more common in lower price tiers, but it also reflects real pricing risk. A seller who can price accurately and already has an interested buyer narrows that gap considerably.
Additional FSBO costs to budget: professional photography ($200 to $500), a for-sale sign and yard materials ($50 to $150), and potentially a real estate attorney to review the contract ($500 to $1,500 depending on state).
FSBO Risks: What Can Go Wrong
Pricing errors are the most common FSBO failure point. Without MLS access, sellers rely on automated valuation tools that carry a median error of 2% to 4% in active markets and higher in slow ones. A $400,000 home mispriced by 4% means $16,000 gained or lost before the first offer arrives.
Disclosure gaps are the second major risk. Every state requires sellers to disclose known material defects, and a missed item can result in post-closing lawsuits even years after the sale. Bankrate’s FSBO paperwork and disclosure checklist outlines what state-level disclosures typically require. Negotiation disadvantage rounds out the top three: buyer’s agents negotiate homes regularly, and most FSBO sellers negotiate once every several years.
Flat-Fee MLS: What It Costs and Who It’s For
A flat-fee MLS listing is the cheapest way to sell a house while still reaching the full buyer market. You pay a fixed upfront fee for MLS placement, then handle everything a traditional agent would otherwise manage.
MLS syndication means your listing reaches Zillow, Realtor.com, Redfin, and hundreds of regional portals automatically. That’s 95% or more of active buyers, the same exposure a full-service agent provides, at a fraction of the cost.
Flat-Fee MLS Costs by Service Tier
| Tier | Typical Cost | What’s Included |
|---|---|---|
| Entry-level | $299 to $499 | MLS entry only, basic photos |
| Mid-tier | $599 to $999 | Showing scheduling, offer review, lockbox |
| Full-service flat-fee | $1,000 to $2,500 | Negotiation support, contract review |
Buyer’s agent commission is separate: budget 2% to 2.5% on top of the flat fee. On a $400,000 home at mid-tier ($799 flat fee + $10,000 buyer’s agent commission), your total seller cost is roughly $10,800 versus $22,000 for a full-service agent at 5.5%. Redfin’s comparison of cheapest selling methods details how these tiers stack up across major markets.
Flat-Fee MLS vs. Full FSBO
Pure FSBO (no MLS, no commissions) is theoretically the cheapest way to sell a house, but it limits your buyer pool to whoever finds your yard sign, Craigslist post, or social media listing. Flat-fee MLS closes that gap: you keep the savings from the listing-side commission while still reaching buyers through the same channels a traditional agent uses. For sellers comfortable with the sales process, flat-fee MLS is the stronger default over pure FSBO.
iBuyers: Cash Offers Without Showings or Repairs
An iBuyer is a tech-enabled company that makes a direct cash offer for your home, typically within 24 to 48 hours of submission. The seller skips showings, open houses, repair negotiations, and buyer financing contingencies. Closing happens in 7 to 30 days on a date the seller chooses.
iBuyers are one of the fastest ways to sell house fast without the uncertainty of the open market. You get a number, accept or decline, and close. There’s no fall-through risk from a buyer who can’t get a loan.
iBuyer Fees vs. Agent Commissions
iBuyer service fees run 5% to 8% of the sale price, which looks comparable to or slightly higher than a traditional agent’s 5% to 6% commission. The real comparison is different once you add back the costs a traditional listing requires: average pre-listing repairs of $15,000 to $25,000, staging ($1,000 to $3,000), carrying costs during the listing period ($1,500 to $3,000 per month in PITI and utilities), and concessions to the buyer after inspection.
For a seller with a $400,000 home in average condition, the all-in cost of a traditional listing often exceeds the iBuyer fee once those line items are counted. The question is whether the home can sell above the iBuyer’s offer by enough to cover all those costs.
What to Expect From an iBuyer Offer
iBuyer offers typically land 3% to 5% below full market value, reflecting the convenience premium the seller pays for speed and certainty. That gap narrows in competitive markets where iBuyers calibrate offers more aggressively to win volume. Sellers who need to sell house fast, want to avoid repairs, or are buying another home simultaneously often find the math favorable even at a slight discount. For a concrete example of how this plays out in a specific market, see selling a house as-is in Miami.
Selling Directly to a Cash Buyer or House Flipper
A direct cash buyer purchases your home as-is, with no lender involvement, no inspection contingencies, and no repair requests. Cash buyers include individual investors, house flippers, and institutional buy-and-hold operators. Close in 7 to 21 days is standard.
The trade-off is price. Cash buyers targeting distressed or as-is properties typically offer 10% to 15% below market value for move-in-ready homes and 30% to 50% below for severely distressed properties. That discount reflects their cost of capital, holding costs, and resale risk.
What the 70% Rule Means for Sellers
The 70% rule is the formula house flippers use to set their maximum offer: Maximum Allowable Offer (MAO) = After Repair Value (ARV) × 0.70 minus Estimated Repair Costs.
A concrete example: your home has an after repair value of $300,000, and a flipper estimates $50,000 in repairs. The calculation is ($300,000 × 0.70) minus $50,000 = $160,000. That $160,000 cash offer on a $300,000 ARV home represents a 47% discount. The remaining 30% of ARV covers the flipper’s financing costs, holding costs, selling fees, and profit margin, as explained in detail by how house flippers use the 70% rule.
From the seller’s perspective, a $160,000 offer still makes sense in three situations: you need to close within 21 days, the home has severe condition issues that would eliminate most financed buyers, or the property is part of an estate sale where speed and certainty matter more than price.
How to Evaluate a Cash Offer
Get at least three cash offers before accepting any one. Offers vary by as much as 10% to 20% among buyers for the same property. Verify proof of funds before signing anything. Confirm the buyer’s proposed close date in writing, and read the purchase agreement for any clauses that allow price reduction after inspection (some cash buyers re-trade the price after an initial walkthrough). A cash offer for house from a vetted marketplace gives you competing bids rather than a single take-it-or-leave-it number.
Real Estate Auctions: Speed vs. Price
A real estate auction moves a home from listing to hammer in 30 to 60 days, faster than a traditional MLS sale in most markets. Competitive bidding can drive the final price above the reserve in a strong buyer environment, but there’s no guarantee.
Seller costs typically include a buyer’s premium of 5% to 10% of the hammer price (paid by the buyer but effectively caps what buyers can bid) and marketing or reserve fees of $1,000 to $3,000. In an absolute auction, there’s no minimum price and the home sells regardless of the final bid. In a reserve auction, you set a minimum below which the sale does not complete.
Auctions suit unique properties, inherited homes, estate situations, and any case where certainty of outcome matters more than extracting the last dollar. They’re less suited to standard suburban homes in active markets where traditional listings consistently achieve full value.
Lease-to-Own and Sale-Leaseback Options
Two of the most flexible alternative ways to sell your house involve staying connected to the property after the transaction closes.
How a Lease-to-Own Agreement Works
In a lease-to-own agreement (also called a lease option), the seller retains title while the buyer pays rent plus a non-refundable option fee (typically 1% to 5% of the purchase price) for the right to buy within a set period, usually 1 to 3 years. The seller collects monthly income and the option fee. If the buyer doesn’t exercise the option, the seller repeats the sale process, keeping the option fee.
Lease-to-own works well when a seller has a motivated buyer who can’t yet qualify for a mortgage. It generates income during the waiting period and keeps the transaction out of the open market. The risk: if the buyer walks away, you’ve lost 1 to 3 years of potential sale proceeds at current market prices. The seller financing structure is a related option where the seller acts as the lender directly, collecting payments with interest rather than receiving a lump sum at closing.
How a Sale-Leaseback Lets You Stay
A sale-leaseback inverts the usual sequence: you close the sale, collect the full proceeds, and immediately sign a lease to stay in the home as a tenant. Leaseback periods range from 30 days to 12 months, and some institutional programs extend to 24 months.
This structure suits sellers who need liquidity from the home’s equity before their next purchase closes, or who want to sell in a strong market without the pressure of a simultaneous move. You pay market-rate rent during the leaseback period, so factor that cost against the proceeds you unlock. How sale-leaseback programs work for homeowners covers the structure in detail, including terms common in current programs. For a related approach that combines selling with a contractual right to repurchase, see sell your house with a buy-back option.
Pocket Listings and Off-Market Sales
A pocket listing is a home marketed privately through a broker’s network without MLS entry. The seller controls who knows the home is for sale and avoids public market exposure.
NAR’s Clear Cooperation Policy, adopted in 2020 and modified in 2025, governs when MLS submission is required. As of publication, the policy requires NAR-member brokers to submit listings to the MLS within one business day of any public marketing. Private marketing to a specific buyer or within a broker’s immediate network without public-facing advertising remains permitted, but verify the current rule status before proceeding, the policy has been subject to ongoing litigation and amendment.
Pocket listings suit high-net-worth sellers who want discretion, sellers with tenants in place, or sellers testing price before a public listing. The trade-off is a smaller buyer pool and less competitive bidding, which typically results in 5% to 7% below full market value. Note that seller disclosure requirements before closing apply equally to off-market transactions, a private sale does not reduce disclosure obligations.
What Is the Most Profitable Way to Sell?
Listing on the MLS with a skilled agent typically produces the highest gross sale price, but net proceeds (what you actually keep after fees) tell a different story. The cheapest way to sell a house is not always the one that generates the lowest gross price.
Net Proceeds Comparison on a $400K Home
| Method | Gross Sale Price | Total Seller Costs | Estimated Net Proceeds |
|---|---|---|---|
| Traditional agent (5.5%) | $400,000 | $22,000 commission + $5,000 repairs/staging | $373,000 |
| FSBO (2.5% buyer’s agent) | $390,000 | $10,000 buyer’s agent + $700 misc. | $379,300 |
| Flat-fee MLS ($799 + 2.5%) | $398,000 | $10,800 total | $387,200 |
| iBuyer (6.5% service fee) | $400,000 | $26,000 fee, $0 repairs | $374,000 |
| Direct cash buyer | $360,000 | $0 | $360,000 |
Figures are directional estimates for a $400,000-value home. FSBO gross sale price reflects a modest discount versus agent-listed. Repair, staging, and holding costs vary. Insert verified transaction data where available before publishing.
The flat-fee MLS row frequently shows the strongest net proceeds for sellers who can manage the process independently. The key variable is whether you can price accurately and negotiate competently. When both are true, flat-fee MLS consistently outperforms a full-service listing on net.
Also note: net proceeds should account for capital gains tax if your gain exceeds the $250,000 (single filer) or $500,000 (married filing jointly) exclusion threshold, per home sale gain exclusion under IRS Topic 701. The timing of the sale and your holding period both affect your tax position. Knowing how long to live in a house before selling can materially affect your after-tax net.
When FSBO Actually Beats a Full Agent Sale
FSBO outperforms an agent-listed sale on net proceeds when three conditions align: the seller can price accurately using comparable sales data, the market is active enough that the home would sell within 7 to 14 days regardless of who lists it, and the seller has a buyer already interested or waiting. In those cases, the $10,000 to $14,000 in listing-side commission savings flows directly to the seller’s pocket. Outside those conditions, the pricing risk and negotiation disadvantage often offset the savings.
What Devalues a House the Most?
Bad location and deferred maintenance are the two factors that reduce home value most severely, and they’re also the two that push sellers most clearly toward cash-buyer or as-is home sale methods.
| Factor | Estimated Value Impact | Best Selling Method |
|---|---|---|
| Bad location (busy road, poor schools, high crime) | 20 to 30% reduction | Cash buyer, auction |
| Deferred maintenance (roof, HVAC, plumbing) | 10 to 25% reduction | iBuyer or cash buyer |
| Foundation or structural issues | 15 to 30% reduction | Cash buyer |
| Unpermitted additions | 5 to 15% reduction | FSBO or flat-fee MLS with full disclosure |
| Outdated electrical panel | 5 to 10% reduction | iBuyer or cash buyer |
| Mold or water damage | 10 to 20% reduction | Cash buyer, as-is listing |
| Converted bedroom (removed from bedroom count) | 10 to 15% reduction | FSBO with accurate pricing |
| Over-customized finishes | 3 to 8% reduction | FSBO or flat-fee MLS |
| Neighboring property issues | 5 to 15% reduction | Cash buyer |
Industry estimates; actual impact varies by market. Sources: fastexpert.com, homelight.com. The “Best Selling Method” column is iBuyer.com’s analysis layer.
Location factors cannot be fixed and permanently shrink the qualified buyer pool. Structural issues, deferred maintenance, and mold are the most common reasons financed offers fall through after inspection. For both categories, a cash buyer or iBuyer removes the lender-condition risk entirely, which is why those routes dominate the right column of the table above.
What Is the Hardest Month to Sell a House?
January is the hardest month to sell a house in most U.S. markets. According to best and worst months to sell a home, December and January consistently show the lowest seller premiums of any month, while March through May show the highest.
The reasons overlap: holiday distractions reduce buyer motivation in late November and December, and post-holiday budget recovery suppresses demand into January. Cold weather in most regions makes house-hunting less appealing, and buyers who started searching in fall often pause after the holidays to reassess finances.
The full difficult stretch runs November through January. Days on market are longest during this window, and sellers who list in January typically wait longer and accept more buyer concessions to close.
The practical note for sellers weighing alternatives: iBuyers and direct cash buyers are unaffected by seasonality. Their acquisition timelines don’t depend on retail buyer demand, so a cash offer for house accepted in January closes just as fast as one accepted in April. If you’re forced to sell in a slow month, that speed advantage has real value.
How to Choose the Right Selling Method
- Step 1: Define your priority, Decide whether speed, net proceeds, or minimum effort is your top goal before evaluating any method. A seller who needs to close in 21 days should not start with FSBO.
- Step 2: Assess your home’s condition honestly, Homes needing major repairs (roof, HVAC, foundation) face lender conditions that eliminate most financed buyers. A cash buyer or iBuyer removes that friction entirely.
- Step 3: Estimate your home’s market value, Request a free comparative market analysis from a local agent or use an automated valuation tool as a baseline. You need a number to evaluate any offer.
- Step 4: Model net proceeds for each viable method, Using the comparison table in this article, calculate estimated net on your specific home value across FSBO, flat-fee MLS, iBuyer, and cash buyer. Include repair costs, staging, and carrying time in your MLS estimate.
- Step 5: Request offers from multiple sources simultaneously, Get an iBuyer estimate, a cash buyer offer, and a traditional agent’s listing price opinion at the same time. You’re not obligated to accept any of them; the comparison is the data.
- Step 6: Compare terms, not just price, Close date flexibility, repair contingencies, and financing risk all affect your real outcome. A $10,000 lower cash offer with a guaranteed close often beats a higher financed offer that carries a 15% fall-through risk.
Get Real Offers to Compare
The fastest way to find out which method pays you most is to get actual offers, not estimates. iBuyer.com connects you with multiple vetted cash buyers who compete for your home, so you see real numbers side by side before committing to anything. You skip agent commissions, skip repair negotiations, and pick a close date that fits your timeline. There’s no obligation to accept any offer, and the process starts with your address.
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Frequently Asked Questions
The main alternatives to a traditional agent listing are FSBO, flat-fee MLS, iBuyers, direct cash buyers, real estate auctions, lease-to-own agreements, and pocket listings. Each method trades off price, speed, and effort differently. FSBO and flat-fee MLS maximize net proceeds when you can manage the process; iBuyers and cash buyers prioritize speed; auctions and pocket listings suit specific property types or seller situations.
Listing on the MLS with a skilled agent typically yields the highest gross price, but flat-fee MLS often generates more net proceeds by eliminating the listing-side commission. On a $400,000 home, a flat-fee MLS listing at $799 plus a 2.5% buyer’s agent commission costs about $10,800 total, saving over $11,000 compared to a full 5.5% agent commission. The math favors flat-fee MLS when the seller can handle negotiations and paperwork independently.
The cheapest way to sell a house is FSBO with no buyer’s agent commission offered, though limiting buyer’s agent access typically reduces the offer pool significantly. For most sellers, flat-fee MLS is the practical cheapest option: pay $299 to $999 for MLS entry, offer a standard 2% to 3% buyer’s agent commission, and manage everything else yourself.
Selling without an agent takes 30 to 90 days via FSBO or flat-fee MLS, the same timeline as a traditional listing, unless you sell to an iBuyer or cash buyer, which closes in 7 to 30 days. The bottleneck in FSBO is finding and qualifying a buyer; in slower markets, FSBO homes take longer than agent-listed homes because they reach fewer buyers.
The 70% rule states that a flipper’s maximum offer equals 70% of the home’s after-repair value minus estimated repair costs: Maximum Offer = (ARV × 0.70) minus Repair Costs. On a $300,000 ARV home with $50,000 in repairs, the rule caps the offer at $160,000, a 47% discount from ARV. The remaining 30% covers the flipper’s financing, holding, and selling costs plus profit margin.
Bad location and deferred maintenance devalue a house the most, with location problems reducing value by 20% to 30% and major system failures by 10% to 25%. Location factors like high crime, poor school ratings, or a busy road cannot be corrected and permanently shrink the qualified buyer pool. Both categories push sellers toward cash-buyer or as-is methods where lender conditions don’t apply.
January is the hardest month to sell a house in the U.S., with the fewest active buyers, the longest days on market, and the lowest seller premiums of any month. The November-through-January stretch is collectively the weakest selling period nationally. Cash buyers and iBuyers are unaffected by seasonality, so their timelines hold in winter months when retail buyer demand drops.
Yes, you can sell without MLS entry by selling directly to a cash buyer, iBuyer, or through a pocket listing, though your buyer pool will be significantly smaller. Off-MLS options include direct cash-buyer deals, iBuyer transactions, pocket listings within a broker’s network, and sales to known parties. NAR’s Clear Cooperation Policy restricts public marketing without MLS submission for member brokers, verify current policy status before pursuing a pocket listing.
A flat-fee MLS listing lets you pay a one-time fee of $299 to $999 to get your home on the MLS while you handle showings, negotiations, and paperwork yourself. Most sellers who use flat-fee MLS still offer a buyer’s agent commission of 2% to 3% to attract offers. The model suits sellers who want maximum buyer exposure at minimum cost and are comfortable managing the sales process.
iBuyers offer speed and certainty, closing in 7 to 30 days with no showings or repairs, while FSBO offers higher net proceeds but requires the seller to manage the full process. iBuyers charge a service fee of 5% to 8%, which is comparable to a traditional agent commission, but eliminate repair costs, staging, and holding costs. FSBO eliminates the listing-side commission but adds time, negotiation risk, and paperwork.
A sale-leaseback lets you sell your home and immediately sign a lease to remain as a tenant, giving you full sale proceeds without having to move right away. Leaseback periods range from 30 days to 12 months depending on the agreement. You receive the full sale proceeds at closing and pay market-rate rent during the leaseback period, which works well when you need equity liquidity before your next home purchase closes.
The main risks of selling without a realtor are pricing errors that leave money on the table, disclosure gaps that create legal liability, and failed negotiations that kill deals. FSBO sellers frequently overprice or underprice without access to real-time MLS comparables. Missed disclosure items can expose the seller to post-closing lawsuits even years after the transaction.
A pocket listing is a home marketed privately through a broker’s network without MLS entry, legal in the U.S. but restricted by NAR’s Clear Cooperation Policy since 2020. The policy requires NAR-member brokers to submit listings to the MLS within one business day of any public marketing, though private marketing to a specific buyer remains permitted. Pocket listings typically achieve 5% to 7% below full market value due to limited buyer competition.
The hardest part of selling a house without a realtor is pricing the home accurately without the MLS data a buyer’s agent uses to negotiate against you. Automated valuation tools carry a median error of 2% to 4% in active markets, meaning a $400,000 home can be mispriced by $16,000 before negotiations begin. Flat-fee MLS services that include a comparative market analysis consult close this gap for $299 to $999.
Reilly Dzurick is a licensed real estate agent with over six years of experience and a member of the iBuyer.com Market Insights Team, covering national trends in home selling and the evolving iBuyer landscape. Her firsthand experience working with buyers and sellers gives her a practical perspective on how these platforms impact real homeowners. She holds a degree in Public Relations, Advertising, and Applied Communication.